If you ask most business owners what differentiates their businesses from their competitors, they will recite a list that includes the following:
- The quality of their services and/or products
- Their focus on superior customer service
- Affordable prices
- Reliable staff
- Flexible structure to accommodate their clients’ evolving needs
And while we believe all of those things are great components of a successful business, they are not differentiators. Why? Because all of your competitors are saying the exact same thing! You cannot differentiate your business by leveraging the basics. Instead, your points of differentiation have to be based on the unique and measurable value you add to your clients’ organizations.
Join us at BLKTECH Interactive on Saturday, September 8, from 11:00 a.m. – 1:00 p.m., where we will delve deeper into this topic and help business owners identify an easily executable approach to uncovering their businesses’ unique differentiators. Reserve your spot by registering here. This is one workshop you don’t want to miss!